SERVICES
Concept, Styling, Strategy, Social Media Assets
BRIEF
APLACE set out to create assets driving their summer sale.
SOLUTION
A personal take on summer, captured through moments at Ribersborg beach.
Contrasted with raw concrete settings at Hästhagen and in studio, reflecting APLACE’s contemporary expression.
Adapted across the sale period through Meta ads, shifting from slower moments to more distilled, sunset-driven visuals at Final Sale.
Campaign launch
Close-up moments following Jonathan moving somewhere between stillness and motion. Fragments of the beach, passing birds, and the rhythm of biking along the shoreline.
Final sale
Sunset replaces daylight. Moments become fleeting. A last trace of summer, just before it slips away.