SERVICES
Concept, Strategy, Social Media Assets
SOLUTION
Taking the idea of a “red thread” quite literally, the concept was built around red as the guiding element throughout the campaign. APLACE For Thoughtful Gifting became a visually cohesive story where subtle red details tied the knot.
Alongside the concept, I created campaign assets and managed the rollout of Meta ads, translating the visual idea into a consistent presence across all platforms.
BRIEF
APLACE set out to create a Christmas campaign that could cut through the seasonal noise and show up consistently across every touchpoint during the holiday rush.
