SERVICES
Strategy, Content Creation, Styling, Animation, Social Media Management
CONTEXT
When I joined APLACE, pre-loved had a limited presence across social channels.
My role was to elevate it in line with APLACE’s overall expression.
MY ROLE
I reframed pre-loved through a consistent visual and narrative approach, shifting the perception from second-hand to curated and premium.
By combining storytelling, community, and product context, the category became an integrated part of APLACE’s communication.
Staff picks with Truls <3
An early exploration of storytelling on APLACE’s Instagram.
I do love a cute animation
:)
I do love a cute animation :)
Other community initiatives <3
01
I interviewed Nigerian/Swedish international award winning Waxiu Shehu about his relation to pre-loved fashion and the deeper meaning of sustainability.
02
A Garment Care series in collaboration with Act of Caring. Shot by me, and assisted by Kelly Bedmyr at Surr Studio.
03
I stepped into the world of creative Fanny Castro and talked about the pieces she was selling at APLACE.